Influencer Marketing
RFL
Consumer Goods · Since 2025
Influencer marketing campaigns across multiple product categories for RFL — one of Bangladesh's largest diversified consumer goods companies.
Client
RFL
Industry
Consumer Goods
Since
2025
Services
1
The Brief
What They Needed
RFL's diverse product portfolio — spanning plastics, electronics, and consumer goods — needed targeted influencer campaigns that could speak credibly to different product categories and audiences.
1Separate influencer strategies for different product verticals
2Credible creators who align with each product category
3Content that demonstrates product value in everyday life
4Efficient campaign management across multiple simultaneous activations
Our Approach
What We Delivered
✓Category-specific influencer matching for electronics, household, and lifestyle products
✓Lifestyle integration content showing products in real home settings
✓Campaign management portal tracking all active partnerships
✓Cross-category campaign reporting with unified metrics dashboard
Scope of Work
Services Provided
01Influencer Marketing
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